Programmexpress – Marketing (091)


Need

Support Programmexpress with their marketing strategy.

Context

Programmexpress is a Web Based Portfolio, Programme and Project reporting tool, used by large corporates for over 10 years.

Aims of the project

Increase the sales of Programmexpress software.

Measures implemented

  • Undertake mail shots to prospective customers
  • Follow up contacts from the website
  • Ensure website is regularly updated
  • Represent Programmexpress at Project Challenge

Outcomes

ProgrammExpress continues to expand its customer database, and increase its sales of licences.

Learning points

Emphasised the importance of targeting individuals who have responsibility for Programme Office Reporting and the authority to purchase the software.