Support Programmexpress with their marketing strategy.
Aims of the project
Increase the sales of Programmexpress software.
- Undertake mail shots to prospective customers
- Follow up contacts from the website
- Ensure website is regularly updated
- Represent Programmexpress at Project Challenge
ProgrammExpress continues to expand its customer database, and increase its sales of licences.
Emphasised the importance of targeting individuals who have responsibility for Programme Office Reporting and the authority to purchase the software.